The Social Marketing and Communication (SMC) department has distinctive competence in a science-based approach to social marketing and communication to address public health and other challenges in the U.S. SMC currently implements a diverse portfolio of social marketing, public relations, communication, and training and technical assistance projects in the U.S. that are funded by the National Institutes of Health, the Centers for Disease Control and Prevention, private associations, and foundations. In the past decade, our team has worked on issues such as diabetes, emergency and pandemic preparedness, obesity prevention, sexual health, HIV/AIDS, cancer, asthma, immunizations, violence prevention, access to health care, and tobacco control and cessation.
The Sr. Communication Specialist will support various communication and marketing activities and will develop and manage social and digital media activities within FHI 360’s Social Marketing and Communication (SMC) Department reporting up to the Project Director. This team member will play a key role in leveraging social and digital media to increase the reach, engagement and results of social marketing and communication campaigns for SMC’s government clients. Specific responsibilities will include development of informational and promotional materials, including fact sheets, brochures posters, infographics, website content, marketing plans, social media strategies and content, digital products, e-newsletters, and/or webinars for various audiences. The ideal candidate is a self-starter who is able to quickly get up to speed on new topic areas and issues.
The Sr. Communication Specialist will provide communication and marketing support to several SMC projects including the National Diabetes Prevention Program (National DPP) and the National Diabetes Education Program (NDEP). The National DPP is a partnership of public and private organizations working to reduce the growing problem of prediabetes and type 2 diabetes led by the Centers for Disease Control and Prevention (CDC). The Centers for Disease Control and Prevention (CDC) has invested heavily in recruiting individuals who are at risk for type 2 diabetes to participate in CDC-recognized lifestyle change programs. Through these recruitment efforts, CDC is building awareness, creating positive attitudes towards lifestyle change programs, and motivating at-risk individuals to participate in programs that have been proven to help prevent type 2 diabetes.
The National Diabetes Education Program (NDEP) is a joint initiative CDC and NIH to improve the management of and outcomes for people with diabetes, promote early diagnosis, and prevent or delay the onset of type 2 diabetes. In the 20 years of its existence, NDEP has developed materials and resources to improve outcomes for people with diabetes, promote early diagnosis, and prevent or delay the onset of type 2 diabetes. NDEP works to increase the reach of interventions and helps to drive individuals with or at risk for diabetes into diabetes self-management education and support (DSMES) and National Diabetes Prevention Program (National DPP) lifestyle change programs. Such programs help individuals make lasting behavior changes to diet and physical activity and adhere to disease management strategies that can reduce the impact of diabetes. CDC/NDEP has a particular focus on addressing populations experiencing health disparities. For more information, visit www.cdc.gov/diabetes/prevention and www.cdc.gov/diabetes/ndep.
- Activities include supporting the development of informational and promotional materials such as fact sheets, brochures posters, infographics, website content, social media strategies, e-newsletters, social media content, marketing plans, and webinars;
- Provides technical input into projects including translating research into persuasive communication products;
- Contributes to communication strategies and work plans;
- Participates in strategic planning and provides content creation, and day-to-day management of social and digital media activity within behavior change and outreach campaigns. Activities range from online community management to digital product development to website development;
- Develops evaluation plans and actively measures and monitors social and digital media through analytics platforms;
- Provides input on budget allocations of social and digital media activity;
- Manages website development, testing, design, and launch of digital products;
- Takes responsibility for keeping up with the latest changes and trends to social tools, applications, channels, design and strategy. Uses this knowledge to inform program strategy and tactics;
- Uses social/digital media monitoring and evaluation data to suggest recommendations for strengthening program and campaign results;
- Works with Project Directors across the department to develop social media/web content and engagement plans for diverse clients;
- Ensures timely implementation and monitors project activities against work plans;
- May provide operational and technical support as needed such as writing and/or reviewing monthly technical reports, updating work plans, and processing sub-contracts and/or contract modifications;
- Coordinate with graphic designers, subcontractors, researchers, other team members and partners, and clients to establish workflows and timelines;
- Use good judgement to monitor and address client issues in a timely manner, and keep senior project management apprised of activity progress;
- Contributes actively to business development efforts, including proposal strategy and tactics, partnering recommendations, pricing and writing of technical sections;
- Participates in the development of trainings for clients, colleagues, and partners about social and digital media topics;
- Works collaboratively with departments across the organization to increase social/digital media capacity.
- Bachelor's degree with eight or more years' experience with strategic communication, health communication, marketing, public relations, advertising, promotion, research, or other communications methods. Experience working in diabetes and/or with vulnerable populations a plus. Master's degree preferred;
- Experience with supporting communication projects for US Government clients or health related non-profit organizations. Past experience working on communication projects for CDC a major plus;
- Spanish-language fluency, both written and spoken, a plus;
- Demonstrated knowledge of health communication and/or social marketing principles;
- Demonstrated experience in translating public health science into persuasive copy for consumers and professionals;
- Ability to work independently as well as part of a team, prioritize, and competently manage a variety of activities with multiple deadlines;
- Experience working in a multi-faceted team that includes communication researchers and graphic designers;
- Synthesis of communication research finding from qualitative and quantitative data (to include analysis and reporting);
- Demonstrated ability to work in a collegial and collaborative manner with work colleagues and clients;
- Motivation and willingness to take initiative and full responsibility for selective activities;
- Ability to solve problems quickly and creatively;
- Strong organizational skills and keen attention to detail;
- Excellent written and verbal communication skills;
- Expertise with Microsoft Office Suite.
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