Social Media Manager

Democracy Now! Productions, Inc.
  • Location
    New York, New York
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    Nov 28

Position description

Democracy Now! seeks a creative and driven social media maven with a strong news background and analytics orientation to lead our online engagement efforts. This person will be responsible for the strategy and implementation of social distribution for Democracy Now! on a daily basis. They will tailor and supplement daily news and breaking news content for distribution on established and emerging social and digital platforms, be knowledgeable and up-to-date about new strategies and digital innovations in online news distribution, thrive in a fast-paced deadline-driven daily news environment, and be passionate about expanding the audience for Democracy Now!’s news content and supporting its non-commercial, independent news mission. 

The workday begins at 7:00am ET, to coincide with the live daily TV & radio newscast at 8:00am ET.


  • Lead development and implementation of Democracy Now!’s social media and online outreach strategy
  • Use social platforms to attract new audiences and increase engagement and loyalty
  • Tailor and supplement news content for social distribution
  • Monitor social media, trending news items and analytics to identify and maximize viral opportunities
  • Maintain and update standards and best practices for social publishing
  • Leverage social platforms to promote special programming, events, fundraising campaigns and other engagement opportunities
  • Identify and refine effective publishing strategies through content testing, research, and monitoring of current and emerging practices and strategies
  • Support production team in content copyediting and publishing for web and broadcast
  • Coordinate with guests and organizations featured on the daily news hour to promote their appearances on social platforms
  • Identify strategic opportunities for community outreach to enhance news content and increase engagement and loyalty
  • Recruit, supervise and mentor 3-4 part-time interns and one full-time social media fellow
  • Engage in strategic online outreach to influencers, publishers, journalists and organizations to promote news content
  • Provide benchmark reports on social audience and engagement


  • 3-5 years experience with proven results in social media and digital journalism
  • Passion for news and commitment to the mission of Democracy Now!
  • Deep knowledge of core social channels including Facebook, Twitter, Instagram, YouTube, SoundCloud, Tumblr and Reddit
  • Experience recruiting, training and managing staff and interns
  • Experience managing social presence and strategy for comparable news outlet preferred
  • Strong copywriting and editing skills, detail oriented, and can meet daily deadlines
  • Experience with CMS publishing, analytics platforms, A/B testing
  • Creative, flexible and comfortable with the pressures of a live news environment
  • SEO and content strategy experience a plus
  • Video/audio/image editing, knowledge of HTML a plus
  • Bilingual Spanish/English a plus

This is a full-time New York City-based position with competitive compensation and a generous benefits package.

Application instructions

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