Manager, Digital Mobilization

Position description

Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. Our members are experts on specific human rights issues, regions of the world, or advocacy issues, and they serve as volunteer leaders. Others are volunteer leaders of member groups in cities, universities, states, or regions of the country. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Amnesty International USA’s elected Board members, staff, and members work together to lead the organization.

REQUIRED DOCUMENTS: Please submit a resume and cover letter.

Job Summary

AIUSA’s Movement Building and Member Engagement Department (MBME) brings together grassroots members, activists, and leaders, and incorporates technology through distributed leadership to create lasting change. AIUSA works through grassroots development and leadership, partnership and coalition building, education and training, data analysis, and storytelling to build our movement for human rights domestically, connected to the international movement for human rights. Movement building is the key for sustainable change for the human rights movement, and AIUSA seeks leaders who can activate and collaborate with grassroots leaders who can play their part to create lasting change. Shared leadership is the process by which AIUSA volunteer leaders and staff together guide AIUSA. Our shared leadership guidelines encompass core principles, values, accountability and communication, along with core principles that serve as the foundation to support AIUSA’s human rights work.

The Manager, Digital Mobilization (“Manager”) leads and sets the direction for AIUSA’s digital organizing and mobilization strategy, driving engagement, and activism of a nationwide member base of grassroots activists.

This role is responsible for creating pathways of engagement for prospective digital activists, foster community and activism of online activists, driving engagement in AIUSA’s priority campaigns and core programmatic work to win human rights victories. The Manager will also support the Movement Mobilization Unit, collaborating with the Digital team to integrate digital mobilization tactics into their plans, create supporter journeys, and data-informed strategies that support and foster innovative online and offline grassroots engagement and sustainable activism.

The Manager serves as a strategic lead and cross-departmental partner, providing direction on how digital organizing tools, platforms and data are leveraged to achieve mobilization and organizing outcomes.

This role is a union position and covered by the Collective Bargaining Agreement with the Communication Workers of America (CWA), Local 1180.

Essential Responsibilities

Strategic Digital Movement Building and Member Engagement

• Using member engagement data, develop and implements innovative online mobilization and activism strategies that: builds affinity with AIUSA, speaks to member interests, creates opportunities for members to take meaningful action (e.g., contacting officials, coalition building, attending events, etc.) and deepens their engagement using online-to-offline organizing strategies
• Works with the Member Center Specialist to strengthen and manage peer-to-peer engagement via AIUSA’s Member Center creating online communities, forums, and presence for member groups, facilitating communication and collaboration between members, member groups, and staff
• Works closely with Regional Movement Managers to develop region
• specific digital mobilization strategies that amplify campaigns and digital outreach
• Manages ongoing optimization and improvement of digital mobilization journeys to reach organizational goals
• Collaborates with the Online Engagement (Development) team to draft and build emails, text messages, and other content for Digital Mobilization team to be sent to hand raisers, ensuring content aligns with Amnesty’s brand & values
• Collaborate with relevant staff and AIUSA member leaders to support organizational goals, facilitate activist communication and collaboration, and sustain a community-based organizational presence

Data, Systems and Performance

• Leverages existing digital tools currently in use by AIUSA such as Action Builder, Engaging Networks, Mobile Commons and ROI and AIUSA’s Member Center to enhance member engagement
• Serve as a key thought partner on the strategic use of Action Builder and related digital organizing tools to strengthen mobilization and organizing efforts
• Establish, track, and analyze KPIs related to digital engagement, supporter growth, and mobilization outcomes
• Use data and testing to continuously refine strategies, improve conversion rates, and scale successful approaches
• Stays current with new digital trends, tools, and benchmarks

Leadership and Capacity Building

• Provide strategic guidance and training to staff and member leaders on digital organizing tools, systems, and best practices
• Act as a key thought partner in advancing AIUSA’s digital mobilization and organizing capacity and long-term movement building strategy
• Foster a culture of experimentation, learning, and continuous improvement in digital organizing work
• Other duties as assigned

Qualifications & Success Profile

To succeed in this role, candidates must bring both the technical expertise to execute the work and the interpersonal and behavioral competencies that align with AIUSA's mission-driven, collaborative culture.

Knowledge, Skills, Abilities

• Knowledge of traditional community organizing and traditional digital organizing principles and best practices including building and scaling supporter engagement and mobilization programs that connect online and offline action
• Applies creativity and innovation to movement-building strategies; applies best practices, supports testing and evaluation to improve organizational impact
• Demonstrated experience managing the rollout of new digital tools for organizing and activism
• Strong expertise using current digital organizing platforms such as Action Builder and ThruText
• Strong collaboration skills with ability to influence across departments to integrate digital mobilization into organizational campaigns
• Ability to translate complex digital data and KPIs into clear, actionable insights for non-technical stakeholders
• Experience designing and optimizing digital supporter journeys, including testing, segmentation, and iteration based on performance data
• Knowledge of global and domestic human rights issues
• Excellent communicator with strong written, verbal, and presentation skills
• Excellent team and project management skills
• Ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations

Core competencies define how we work at AIUSA. The Manager, Digital Mobilization position is expected to model these behaviors consistently.

• Execution: Delivers results by planning, prioritizing, and managing resources to meet goals efficiently. Transforms strategic objectives into practical, measurable actions.
• Problem-Solving: Creates inclusive solutions by analyzing challenges from multiple perspectives. Applies critical thinking to develop innovative and practical approaches.
• Communication: Exchanges information clearly and effectively, adapting communication to diverse audiences. Ensures understanding through active, respectful dialogue.
• Collaboration: Builds effective teamwork by leveraging diverse strengths and fostering trust. Develops relationships internally and externally to achieve shared goals.
• Adaptability: Navigates change with flexibility, embracing new opportunities. Adjusts strategies, learns continuously, and supports others through transitions.
• Accountability: Owns actions and outcomes transparently. Follows through on commitments, acknowledges challenges, and acts with integrity.

Functional Competencies: These competencies reflect the technical practices required for this role (Digital Organizing, Data Analytics and Program Management and Implementation).

• Leverages data analysis to improve campaign and movement outcomes. Successfully integrates online and offline organizing for increased mobilization. Implements new digital tools that measurably enhance activist engagement and expand digital reach.
• Develops comprehensive analysis approaches that reveal meaningful trends and opportunities. Translates findings into specific recommendations for program improvements.
• Creates evaluation frameworks demonstrating effectiveness and identifying strategic improvements. Successfully manages resources to optimize impact across multiple initiatives and adapts implementation plans based on insights.

Qualifications

• BA/BS and at least 7 years relevant experience or MA/MS and 5 years relevant experience and/or sufficient relevant work experience, including organizing experience that includes using digital tools to mobilize people
• Experience developing and organizing content for digital platforms including copywriting, production, and quality assurance
• Demonstrated experience in data analysis and using metrics to inform and adjust digital strategies
• Experience working with volunteers, members, and/or volunteer management experience preferred
• Experience in training and facilitation preferred
• Experience using CRM’s, eCRMs such as Action Builder, Engaging Networks, Mobile Commons, P2P Thru Text, ROI and other digital tools preferred to grow digital program

Physical Requirements

• Prolonged periods of sitting and/or standing at a desk and working on a computer

Travel Requirements, Weeknight or Weekend Work

• Ability to occasionally travel required, e.g., staff retreats, member trainings/convenings, annual and regional AIUSA conferences
• Domestic travel up to 25% during the year required
• Some weeknight and weekend work may be required (e.g., member meetings)

APPLICATION INSTRUCTIONS/ ACCOMMODATIONS

All applications must be completed online as a PDF document through our application portal, and we do not accept submissions via email. Only shortlisted candidates will be contacted due to the high volume of applicants. Please monitor your emails from Paycom, where you can check your application status. Please review our Frequently-Asked-Questions (FAQ) section for additional information on our hiring process.

AIUSA does not assist employees or applicants for employment with obtaining or maintaining employment authorization or employment-based nonimmigrant status. This includes, but is not limited to, sponsorship, financial assistance, preparation of documentation for an application for a visa or nonimmigrant status, preparation of training plans, or any other form of support required to obtain work authorization. Candidates must already have authorization to work in the United States that does not currently or in the future require AIUSA’s intervention.

Application instructions

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