Manager, Communications

The World Bank Group
  • Location
    Washington, D.C.
  • Sector
    Non Profit
  • Experience
    Mid Career / Advanced
  • Posted
    May 28

Position description

Established in 1944, the WBG is one of the world’s largest sources of funding and knowledge for development solutions. In fiscal year 2018, the WBG committed $67 billion in loans, grants, equity investments and guarantees to its members and private businesses, of which $24 billion was concessional finance to its poorest members. It is governed by 188-member countries and delivers services out of 120 offices with nearly 15,000 staff located globally. 

The WBG consists of five specialized institutions: the International Bank for Reconstruction and Development (IBRD), the International Development Association (IDA), the International Finance Corporation (IFC), the Multilateral Investment Guarantee Agency (MIGA), and the International Centre for the Settlement of Investment Disputes (ICSID). The World Bank is organized into six client-facing Regional Vice-Presidencies, several corporate functions and thirteen Global Practices to bring best-in-class knowledge and solutions to regional and country clients.

Developing countries have an unprecedented opportunity to end extreme poverty within a generation. Inspired by this prospect, the World Bank Group (WBG) has set two goals: eradicate extreme poverty by 2030 and promote shared prosperity by fostering the income growth of the bottom 40 percent in every country.  To achieve this, the WBG is implementing a strategy that leverages its strengths of finance, global knowledge, convening services, and the ability to work with both public and private sectors. 

External and Corporate Relations Vice-Presidency (ECR)

The mission of External and Corporate Relations (ECR) is to help deliver financial and political support for the WBG and to strengthen the Group’s role as a global thought leader in development by enhancing and safeguarding its reputation. ECR manages corporate communications and global engagement with key stakeholders, including media, civil society, foundations, private sector, donor countries, and international organizations, as well as staff engagement. ECR also manages strategic communications for the Bank’s global practices and leads the management of reputation risk. 

ECR Department for Global Engagement and Partnerships (ECREP)

The Global Engagement and Partnerships Department (ECREP) is responsible for building relationships and partnerships with a diverse set of external stakeholders and providing strategic advice, analysis, risk management support and messaging related to WBG programs and policies.  In recent years, the WBG has greatly expanded its engagement with key stakeholders, including civil society, at both the global and country levels. In addition, ECREP leads advocacy and campaign efforts to further WBG development objectives and strengthen the impact of the institution’s global convening platforms, including the Annual and Spring Meetings.  ECREP also leads the WBG’s corporate philanthropy program.

ECREP is seeking a Communications Manager to lead the expansion and deepening of our engagement with a diverse set of stakeholders that includes civil society organizations, faith-based and religious groups, parliamentarians and other partners. The manager will also oversee dynamic teams leading advocacy and partnership efforts.  He/she will be a member of the ECR management team and will report to the Director, Global Engagement and Partnerships.

Roles & Responsibility:

The communication manager’s responsibilities include, but are not limited to the following:

Strategic communications leadership:

  •  Serve as ECR’s lead on civil society and other key stakeholder relationships; provide overall strategic engagement guidance and advise ECRVP and GP/Regional leadership teams on risk management, partnerships and advocacy. 
  • Advise and guide staff in tracking and analyzing key issues of importance to stakeholder-WBG relations; provide regular intelligence and guidance related to the external and internal stakeholder landscape to senior management and relevant staff.
  •  Develop and systematically maintain high-level networks and relationships with external stakeholders.
  • Oversee the development and implementation of outreach efforts, in collaboration with WBG Regions, to deepen engagement with stakeholders and partners at the country level.
  • Develop and disseminate tools that enhance WBG staff capacity to effectively engage with a broad set of global stakeholders.
  • Manage the production of major communications content, including briefing notes and speeches for senior management.
  • Forge strategic partnerships with key stakeholders around development areas and issues of mutual interest and frequently represent the WBG in various fora related to global development.
  • Support key institutional initiatives and advise management on opportunities for advocacy with strategic partners in support of WBG and development priorities.
  • Demonstrate results through a strong focus on measuring and documenting impact.

 Team and people management:

  •  Lead a team of professionals while also providing guidance to the broader ECR/CommNet network in their global engagement and partnership activities.
  • Maintain high professional and ethical standards and ensure that staff are meeting them.
  • Monitor and prioritize demands and requests that come in from across the WBG and arrange support for areas requiring additional help, while recognizing broader departmental constraints and priorities.
  • Advise and guide staff in developing and implementing engagement and communication strategies, and lead from the front when needed.
  • Grow and mentor staff, take responsibility for their professional development, and support staff learning.


  • Share knowledge in the form of best practices, communities of practice, lessons learned or training with colleagues across ECR and CommNet.

Resource Management:

  •  Manages the department's budget to support the implementation of the VPU's strategy.
  • Ensures Management accountability for delivering the agreed upon work program through cost-effective use of resources (human and budget) within the agreed parameters and in compliance with internal WBG fiduciary and safeguard controls and policies, and ensures timely delivery and overall quality of the department's outputs.


  • An advanced degree in communications, journalism, political science, international relations, public affairs, or other related fields, and 12 to 15 years of substantial professional experience in positions of increasing complexity and responsibility.
  • Communication Strategy and Execution in International Development - Recognized authority in subject area both inside and outside the WBG. Maintains dialogue with key stakeholders to help prioritize and strengthen the role of the WBG. Makes high impact, results-oriented presentations to decision makers and builds consensus.
  • Relationship Management, Political Awareness and Diplomacy - Leads and manages the overall relationships with critical internal and/or external high-risk constituencies to foster strategic partnerships and to strengthen the WBG's overall effectiveness and image.
  • Broad Business Thinking - Maintains a deep understanding of key business issues and the broader WBG-wide ramifications of individual decisions to ensure consistency across WBG. Partners with business leaders to sponsor long-term enterprise-wide initiatives.
  • Social Media, Information Channels, and Communication Tools Awareness - Develops, strategizes, implements and monitors social media and integrates it into the broad communication strategy for engaging key stakeholders. Leads and directs the team in the use of social media within the overall engagement strategy.
  • Access to Information Policy – Leverages the WBG’s Access to Information Policy when advising in areas related to information dissemination and as a strategic tool.
  • Content Development and Editing - Provides strategic oversight of overall content development of communication and/or knowledge products and series.
  • Lead and Innovate - Inspires and influences others to drive innovation.
  • Deliver Results for Clients - Acts as a trusted, strategic advisor, partnering with clients to deliver results.
  • Collaborate Within Teams and Across Boundaries - Leads collaboration across WBG and with partners drawing on robust professional networks.
  • Create, Apply and Share Knowledge - Establishes an environment where knowledge is created, applied and shared.
  • Make Smart Decisions - Makes timely decisions that have a broad impact
  • Passion for the World Bank Group’s mission, and ECR’s role in achieving the Group’s goals.


Bank Managerial Competencies

Courage of your Convictions:

Outstanding WBG managers demonstrate the confidence in their convictions and the integrity to express themselves to peers and superiors even if it is easier or more comfortable to refrain from speaking up. They have the confidence, balanced with humility and judgment, to operate with the intent of doing what is right for the WBG and its clients. Key themes include: confidence, resilience, agility, judgment and adaptability.

Leading the Team for Impact:

Outstanding WBG managers focus on the WBG purpose and mission in order to provide on-going clarity and vision to their teams. They align capabilities and resources around the WBG mission. They create an energizing and empowering work environment where people are engaged and have the resources necessary to do their jobs, while holding team members accountable for results and improvement. Key themes include: building, focusing, constructing, empowering and aligning teams through clarity and resources.

Influencing Across Boundaries:

Outstanding WBG managers persuade, convince and create buy-in for ideas and initiatives in order to advance their own goals and strategies, consistent with the WBG mission and vision. Key themes include: having a positive impact on others through varying sophistication of influence techniques, scope of impact and effective navigation through the culture. 

Fostering Openness to New Ideas:

Outstanding WBG managers create open and innovative climates for the people around them. They are transparent, open to divergent views and encouraging of these attributes in others. They promote broad thinking and frank discussion, welcoming others' input into the decision-making process, and they build on others' ideas. Key themes include: openness, humility, true two-way communication, strategic thinking and the space to be innovative without negative repercussions.

Building Talent for the Future:

Outstanding WBG managers build people's capabilities for the future by supporting and leveraging the diversity of staff in terms of their race, gender, nationality, culture, educational and professional backgrounds. They create growth opportunities for others, encouraging them to stretch beyond their current experience or comfort zone. They provide ongoing feedback and development, including long term career development and mentoring, as well as hold their team members accountable for developing others. Key themes include: Supporting the growth of all staff to further their development technically, professionally and personally to better address clients and WBG's mission.

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