Communications Advisor

The World Bank
  • Location
    Washington, D.C.
  • Sector
    Non Profit
  • Experience
    Mid Career
  • Posted
    May 16

Position description

The Corporate Secretariat (SEC) of the World Bank Group supports the Boards of Governors and the Executive Directors of the IBRD, IDA, IFC and MIGA, in executing their responsibilities.  It is the key interlocutor between the Boards of Governors, the Executive Directors, the President and Senior Management, operational management and staff of IBRD, IDA, IFC, MIGA, and ICSID.  SEC's primary purpose is to facilitate strategic, effective and efficient interactions between the Board and Management to achieve the World Bank Group's overall mission of overcoming poverty and boosting shared prosperity.  

To achieve its purpose, SEC is currently structured into two main units:  

1. Policy and Operations: Responsible for managing the work program of the Board and Board Committees, facilitating efficient corporate decision-making, and communication and partnership between the Board and Management;   

2. Corporate Affairs and Administration: a) provides administrative, budget, information management and IT support to SEC, the Executive Directors and certain other World Bank Group corporate offices; and b) manages the services associated with the Annual and Spring Meetings.

Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 2 year term appointment.

The World Bank Group is committed to achieving diversity in terms of gender, nationality, culture and educational background.  Individuals with disabilities are equally encouraged to apply.  All applications will be treated in the strictest confidence.

The Communications Advisor will be responsible for:

• Designing, preparing and implementing a Board-specific communications and outreach strategy, both internal and external, e.g., for visits to constituency countries and Executive Directors’ Group Travel;

• Designing and implementing a Board-specific Branding Approach to clarify and demystify the role of the Board through organizing and coordinating the production and dissemination of multimedia communications’ products that include but are not limited to: informal and/or short videos/interviews with the Dean/Committee Chairs/Executive Directors and regular blogs to shed light on the workings and interactions of the Board, especially on issues of importance to WBG HQ and Country Office staff;

• Identifying, reporting and advising the Dean/Board on specific internal/external potential areas of reputational or other risks, including the expected impact of internal or external events/developments on the WBG, especially where the Board’s involvement is warranted. This includes coordination with internal stakeholders and units and preparation of analysis and messaging by the Board as needed, under the guidance of the Dean;

• Working with the Corporate Secretariat to organize regular updates to Executive Directors and their staff from the Dean to improve communications and team cohesion;

• Contributing to the Board’s efforts and engagements including: before, during and after the Spring and Annual Meetings, with Internal and External (non-CSO) Stakeholders;

• Assisting in the general preparation for the Board’s Engagements with Civil Society, including during the Annual and Spring Meetings. In addition, assisting the Board and taking part in the preparation for and coordination of the bi-annual Board-CSO Engagements/Events, including coordination meetings with the ECR CSO Team. This would include but not be limited to: preparing occasional and targeted briefings to the Board on potential areas of interest for discussion with CSOs;

• Preparation of “One Pagers” on specific topics throughout the year to contribute to the Board’s consistency in presentation and messaging;

• Implementing communications and message training (including broadcast, print and social media) for EDs and their offices;

• Working with EDs and their Staff and coordinating with the Corporate Secretariat on improving the content, presentation and timeliness of information on Executive Directors’ Internal and External Websites;

• Work appropriately with relevant functions in ECR, including corporate communications, employee engagement, global engagement and issues management to support the overall communications strategy;

• Develop metrics and measurement framework to support the communications strategy and measure impact;

• Analysis, summaries and talking points as needed.


The successful candidate will have all or most of the following: 

• A PhD or Master’s degree in Communications, International Relations, Public Affairs, Journalism, or other related fields, with at least 12 years of relevant professional experience in positions of increasing complexity and responsibility. 

• Thorough knowledge of and practical experience in a range of communications approaches, tools and methodologies essential to planning, executing, and monitoring communications strategies including the latest technologies, Web trends and developments, and the shifting communications environment; prior editorial experience, preferably in journalism desired. 

• Experience leading teams, setting the direction, defining business strategy and goals, establishing metrics and monitoring progress on achieving results, as well as responsibility for managing day-to-day operations, including budget. 

• State of the art knowledge in the field of communications and public affairs and the ability to address a range of issues, including taking the lead on highly visible and sensitive assignments. 

• Substantial and diverse experience in creating and shaping a knowledge and communications strategy and in running an integrated multimedia communications operation. 

• Ability to develop and tailor complex content/information into clear messages in an accessible way to different audiences. 

• Ability to effectively manage sensitive communications challenges that may involve reputational risk to the institution and/or affect the ability of the organization to achieve its objectives. 

• Exceptional communication skills, strong writing skills, and experience publicly representing organizations, whether in speaking engagements or meeting with senior representatives. 

• Demonstrated ability to manage/lead others in planning and executing complex communications plans that often require multiple teams. 

• Ability to operate effectively with all levels of staff, both as a team leader and team member. 

• Proven track record of building, managing and coaching teams, and working with staff at all levels to encourage and develop talent. 

• Proven ability to think strategically and rapidly analyze diverse information from varied sources and an ability to learn, adapt, and to be innovative as new communications challenges arise. 

• Experience leading a branding strategy and managing a valuable brand. 

Candidates must demonstrate competencies in the following areas: 

• Communication in International Development - High-level ability to communicate with internal and external partners, based on understanding their communication needs and possessing significant experience with international development topics and issues. 

• Social Media, Information Channels, and Communication Tools Awareness - Able to assist, consult, or lead others in assuring existing or new, upcoming communication tools and media channels are fully leveraged to assure proper communication. 

• Access to Information Policy - Recognized as an authority in information access, and in the distribution, design, and delivery of communications products and in other information dissemination activities. 

• Content Development - Has significant experience in and/or demonstrates broad, in-depth proficiency in this competency and is therefore able to clear for internal or external use material that is developed. 

• Content and Style Editing - Has significant experience in, leads others and demonstrates in-depth proficiency in rewriting or editing complex communications products for purposeful structure, clarity of ideas, and the logical persuasive presentation of content. 

• Communication Strategy, Planning, and Execution - Has significant experience in and/or demonstrates in-depth proficiency at a level sufficient to assist, consult, or lead others in the planning, development, and execution of communication strategies for complex projects. 

• Relationship Management and Political Awareness - Has significant experience and/or demonstrates ability to lead and manage relationships with critical internal and/or external high-risk constituencies to foster strategic partnerships and to strengthen the Bank's image or mitigate reputational risk. 

• Lead and Innovate - Inspires and influences others to drive innovation.

• Deliver Results for Clients - Acts as a trusted, strategic advisor, partnering with clients to deliver results.

• Collaborate within Teams and across Boundaries - Leads collaboration across WBG and with partners drawing on robust professional networks.

• Create, Apply and Share Knowledge - Establishes an environment where knowledge is created, applied and shared.

• Make Smart Decisions - Makes timely decisions that have a broad 

Application instructions

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